But we recognize great skin is about more than just great skin care. William Baker, founder of Toronto’s Consonant Skincare, believes moisturizers remain the biggest growth opportunity because men are more likely to wash their face with skin-drying soap and tend to enter the category through hydrating creams. I could listen to her speak for hours. This is not meant to sound negative, but it is the reality of a small business. Bill’s tip: “HydrExtreme attracts moisture from within the deep layers of the skin using a natural Indian herb extract known as Cassia Angustifolia Seed Polysaccharide. As the founder and CEO of Canadian cosmetics company Consonant Skincare, Bill Baker believes in natural and local beauty. Consonant Skincare ’s all-natural, made-in-Canada products are available now online at Sephora.ca . E7: How do you stay organized, balanced and motivated? Sections of this page. Moving your body, getting enough sleep and eating nutrient-rich foods can impact how you feel and also impacts your skin health! Leur efficacité est éprouvée! BB: For inspiration I go to two very different places: nature and design books. Your email address will not be published. Second, the number of competitors has exploded. With respect to resources, the most important is money. As such, it promoted its first move into retail from wholesale through email marketing and an opening party. E7: In an age where more shopping is happening online, how does retail and your flagship locations still benefit your business and customers? (A great problem to have!). Consonant Skincare Ultra Firming Organic Eye Cream 1 review I've long been a fan of Consonant Body since I tried some of their earlier products a few years ago. Bill’s tip: “Don’t let the “dry skin” in this product name scare you. I’m a work out fanatic, and I’m embarrassed to say some days I go to the gym twice. After years of suffering from adult skin issues, when Bill was unable to find natural products to fit his professional lifestyle, he decided to develop a line of his own. Consonant Skincare-Product Review. body. Facebook. Shick Quattro Titanium Razor, $16. Free Your Skin Care | Consonant Skin+Care is Canada's fastest-growing and most award-winning line of natural and organic skin care. She is the only person I've heard of in the beauty industry who understands the dangers of rancid polyunsaturated oils , and I also just think she has amazing taste in colour and texture. Learn about Skin + … E7: What have been some of the pros and cons of building your business in Toronto/Canada? These companies tend to be a little inward looking and often search for brands exclusively in their home markets. See more of Consonant Skincare on Facebook. © 2018, The Kit, a division of Toronto Star Newspapers Limited, One Yonge Street, 4th floor, Toronto, ON, M5E 1E6, 416-945-8700. Introducing Bill Baker, founder ofConsonant Skincare, based in Toronto. or. E7: Is there anything you wish you’d known before starting your business? There are never guarantees that any given marketing program or promotion is going to make the cash register ring, but if every program is structured to add names to your email list, that is a measurable (and meaningful) ROI. RELATED READ: Why Women Skip Meals to Save Up for Beauty Products. The kit w Consonant HydrExtreme is my all-time favourite hydrating serum—I've raved about it on this website dozens of times! And that’s where I saw the opportunity: develop a high performance line of natural skin care that is so mainstream it is widely available outside health food stores. Marc Anthony. ©Consonant Skincare BB: I admire anyone who has become a master of something. Bill prefers the four titanium blades on these razors to give a smooth shave and the reverse edging blade to trim facial hair. BB: We like to say Consonant Skincare is for people with skin. Learn how to support your skin through the Consonant 4 Dimensions of Wellness. Create New Account. “I like to say we’re skin care, not salad dressing,” says the line’s founder, Bill Baker. Consonant Skincare Founder Bill Baker Talks Natural Cosmetics And More. When it comes to your best skin, we recognize that great skin care is just the beginning. Consonant Skincare - - Rated 4.5 based on 24 Reviews "Thank you, Bill and Kristina for your thoughtfulness. Yes, it’s very hydrating, but not greasy at all. One of my most favourite things about the company, however, is the founder himself, Bill Baker, because he happens to be one of the loveliest and most gracious people you will ever meet–which is a quality I really love in people in general, but it’s always really refreshing to find in a leader. Toronto, ON – Consonant, Canada’s leading line of premium natural skin care introduces a new high performance product, Maximum Glycolic Meta Serum™, to its collection.The serum boasts the maximum allowable concentration of glycolic acid in an over-the … E7: Where do you go or what do you do to look for inspiration? Kristina Breckon, Consonant Skincare's VP of Marketing & Operations, talks about her personal employment journey, how it helped her become effective within Consonant, and shares what contributes to its longevity in the skincare industry. So I started making appointments for things outside work. A hydrating skincare kit, the HydrGasm, will retail for $99, combining HydrExtremeand Ultra Moisturizing Face Cream plus The Perfect Sunscreen. 4. 1. There is no easy answer. I don’t just say I’m going to visit my mom on the weekend, I make a commitment to a specific time and activity. It used to be hard to create a beauty brand, but now anyone with a credit card and a computer can build a web store and launch a company practically over night. What is most important, is that they are engineered to deliver results. Consonant HydrExtreme. 3. #FounderFiles: Meet Bill Baker The Founder of Consonant Skincare By Gracie Carroll It’s no secret that supporting local and up-and-coming Canadian brands is a passion of mine, but over the years I’ve come to realise a few things: Not every local brand is great, not every local brand will succeed, and not many local brands will survive beyond their first year of business. A foaming lather that offers a deep clean, Bill can’t keep this face wash in stock. It aims to promote sustainability through education and encouragement of healthy habits. The fortress of moisturizers and hair oils I’ve unknowingly built around my desktop, plus the stack of […] Cons: Increasingly, Canadian retailers are divisions of US or European mega-glomerates. Consonant is a Canadian skincare line that carries everything from sunscreen, to serums and face masks. Keep reading to meet Bill and his company! Q: Can you briefly describe your business, including when it was founded, its goals, and why you chose to locate where … Learn about Skin + Mind below. Made by another Canadian company, Bill says this all-natural product is created with coconut lubricants for optimum slip and a supremely close shave. And that is what is most special about our products: they’re healthy AND they work! That is, we will offer seminars on healthy nutrition for healthy skin, we will provide access to naturopaths and nutritionists, and we will be a community hub for activities that lead to a healthier lifestyle, which is the starting point for healthy skin. It will help thin the product for easier application.”. If we miss the walk for some reason, I feel it. For many, it can be an emotional experience when problems you’ve been fighting for years are finally behind you. Bio: After more than 20 years working on the client and agency sides of consumer products and services businesses (including Bristol-Myers, AT&T, CIBC, Molson and Microsoft), Bill Baker was no stranger to positioning and branding Fortune 500 companies and their brands. I always shave after a shower, which softens my beard and ensures my skin doesn’t get red or irritated.”. I did lots of research and was shocked to discover the conventional products I was buying to get relief from my problems were actually causing my problems. This local, all-natural skincare brand has closed their three Toronto locations and cancelled all treatments until further notice. Consonant Skincare. the tail end of a harsh Canadian winter). E7: Do you have a daily or regular ritual you practice that you love? She is beyond incredible. She is the only person I've heard of in the beauty industry who understands the dangers of rancid polyunsaturated oils , and I also just think she has amazing taste in colour and texture. Our products are formulated to provide potent and persistent hydration above all else, and that benefits everyone regardless of skin type. KMS California Hair Play Molding Paste, $21. But when you are strategically persistent, it definitely pays off. Organisé par. We talked to founder Bill Baker to find out more about how he is working to change our perceptions of natural skincare. But now that investment is paying off, so I’m glad I did it. “I like to say we’re skin care, not salad dressing,” says the line’s founder, Bill Baker. I reached for the natural bar, and without exaggeration, my skin issues went away over night. But now, it seems everyone is in the game: you can buy beauty at department stores, drug stores, specialty retailers, big box retailers, mass merchandisers, independent online sellers and of course, online behemoths like amazon.com. We make clinically proven, award winning natural skin care products and pair them with wellness tips to help you discover your best skin. sign up! The brand combines all-natural formulas with luxe packaging and effective results and its HydrExtreme® is a Canadian Beauty Innovation Awards Grand Prize Winner. Consonant Organic Foaming Face Wash New week, new razor.”, RELATED READ: The Potent Power of a White Smile. I start with a fresh blade every Monday. 9. BB: There are two major challenges, both of which have emerged in our relatively short time in the business. Consonant Skincare (Toronto) Age: Seven Speciality: Skincare and body care that promises to ‘rebalance’ skin and restore it to good health. Consonant HydrExtreme. Founder Rose-Marie Swift's tale of discovering a high chemical load from exposure to cosmetics really struck a chord with me, and so I try to wear things with safe ingredients when I'm not testing. When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. I see myself as a generalist who knows a little about a lot of things; so I gravitate to experts who know a lot about a specific thing when I’m looking for mentoring. Consonant Skincare. And thanks to technology, we have indeed become a global brand, having shipped our skin care to customers on every continent on the planet. It is extremely dry, prone to sun damage, and very sensitive. Schaf Skin Care for Men 01 Shave Apply to towel-dried hair for shaping and dry hair for definition. We talked to founder Bill Baker to find out more about how he is working to change our perceptions of natural skincare. Shick Quattro Titanium Razor It can be challenging, it can be frustrating, and it will probably take a lot longer than you think. Like the Proenza Schouler collab for MAC Cosmetics, this next product is a best-seller product for good reason. I’m a dog owner, so rain or shine, hot or cold, I’m out walking my dog. ©Consonant Skincare Edit Seven: Tell us about your brand, what do you do? Consonant Skincare. In Case You Missed It: Last night Dr. Shalini Bhat, founder of The Movement Boutique, talked all about Primal Beauty Secrets on our YouTube Live! Consonant Skincare - - Rated 4.5 based on 22 Reviews "Thank you, Bill and Kristina for your thoughtfulness. Then I met the founder, Bill who is a super nice guy and I liked the brand even better. Consonant HydrExtreme There is also the opportunity to build a national brand relatively efficiently. Press alt + / to open this menu. In Canada Consonant Skincare is widely available at both online and offline retailers, including our own consonant.com website and our own bricks and mortar stores in Toronto. Moisturizers and serums When it comes to refrigerating products, you really need to know your ingredients. Notify me of follow-up comments by email. Join us for digital seminars, classes and other fun … In the spirit of natural beauty, we searched through Bill’s kit to see which skin-protecting staples he packs with him. Brands exclusively in their home markets research I also discovered a nascent but growing of... Feel about our body and skin, $ 21 ) s. Partagez cet évènement avec vos amis Baker at! Road has been steep and all skin colours also delicious heard about starting small! The foundation of every person on the planet with skin achieve their best skin achieve!: “ shaving cream can eliminate friction for über sensitive skin how you feel and also your... 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