!H!u!�!�!�"'"U"�"�"�# If you are asked to create a marketing plan, this model may be a helpful guide, along with the concepts in Chapter 2. <> 6 0 obj stream endstream endobj 7 0 obj endobj Your marketing plan is a vital part of your overall business plan and strategy. <> V�2˳�����g�r���0��h.Z�a��� �О��џ1' � X����¬1�qɅ1h�\Y��E��������Rü�����)��rd�ܾT�A�CY���AY��7�*+�>oȠ2�=v9���3�T7�4�,0S�h�{�i�1�0(*�p�ɰ��{Ƽ�ŧ��H��\_|�lrtԷ� J�/l5`��d�p��S֬dX�*���+�x[�#.����c�)��]a��t����D���nI�w��|(�?O �ߺf)�D�|���\�"E�ݗ+=SC�i��c����� c쭆գ��� &�e��Uw�����c*��)eX��8�##��!ǻ $'��p��`S���h��hޅ�~x+�Fvۮ+�o|�T�Z�|��o��� ��85 Your formal marketing plan should be unique and must be patterned with the marketing culture of your organization. � endobj | meas Marketing plan summary J&K Auto Repair (J&K) will build a customer base made up of local community members and drivers on the nearby highway. 5 0 obj ' endobj <> [�S�mO���4W ������dU�-Sl5�KJ9�����$y���o\g���ʋn���Jm0T�P�Z��I2CSq�9|��q:D7o�D� C�c�*�Oƥb&��'�����"��j�A%��>��|& 'c�t��Pb�|�uCd�]���C�cۘJI�Lwv����[Z�t�E�0�](WBW�~-\�Ƣ=C��Iri f=��1��¹E�؍_SH}7�ǴpԯV�7�*=x���,9��� ��SB��v�ν�C��a5ܭX. 2 0 obj � x���Mk�@����9J���~C4vjR0MC��(nh$���?9xK�{�v�y�ٙ��-\\�瓛)��K��N�j�g��İx�3%/AT�؀W�G�g # ( - 2 7 ; @ E J O T Y ^ c h m r w | � � � � � � � � � � � � � � � � � � � � � � � � � %+28>ELRY`gnu|����������������&/8AKT]gqz������������ !-8COZfr~���������� -;HUcq~��������� +:IXgw��������'7HYj{�������+=Oat�������2FZn������� % : O d y � � � � � � Our hope is that this outline will help you think through aspects of your proposed business operations and the channels you will use to reach your target market that you may not have yet considered. �k�͂0����W�������G����r�ׇ;����i�Ή3�����d�ʋ0�����c�ʍ1�����f�Ώ6����n�֑?����z��M��� �����_�ɖ4��� 4 0 obj � #8#f#�#�#�$$M$|$�$�% %8%h%�%�%�&'&W&�&�&�''I'z'�'�( (? 8 0 obj 1 0 obj j (q(�(�))8)k)�)�**5*h*�*�++6+i+�+�,,9,n,�,�--A-v-�-�..L.�.�.�/$/Z/�/�/�050l0�0�11J1�1�1�2*2c2�2�3 3F33�3�4+4e4�4�55M5�5�5�676r6�6�7$7`7�7�88P8�8�99B99�9�:6:t:�:�;-;k;�;� >`>�>�?! �����z���p���g���_���X���Q���K���F���Aǿ�=ȼ�:ɹ�8ʷ�6˶�5̵�5͵�6ζ�7ϸ�9к�܊�ݖ�ޢ�)߯�6��D���S���c���s���� ����2��F���[���p������(��@���X���r������4���P���m��������8���W���w����)���K���m��desc .IEC 61966-2-1 Default RGB Colour Space - sRGB XYZ b� �� �XYZ P meas XYZ 3 �XYZ o� 8� �sig CRT desc -Reference Viewing Condition in IEC 61966-2-1 XYZ �� �-text Copyright International Color Consortium, 2009 sf32 D ����&. h gTRC � lumi � vued APPENDIX C Sample Marketing Plan This sample marketing plan for a hypothetical company illustrates how the marketing planning process described in Chapter 2 might be implement-ed. endobj J&K will gain an advantage over its stream T endobj � 9 0 obj %PDF-1.5 It will establish a reputation of a trustworthy business with an experienced staff and competitive prices. ?a?�?�@#@d@�@�A)AjA�A�B0BrB�B�C:C}C�DDGD�D�EEUE�E�F"FgF�F�G5G{G�HHKH�H�IIcI�I�J7J}J�KKSK�K�L*LrL�MMJM�M�N%NnN�O OIO�O�P'PqP�QQPQ�Q�R1R|R�SS_S�S�TBT�T�U(UuU�VV\V�V�WDW�W�X/X}X�YYiY�ZZVZ�Z�[E[�[�\5\�\�]']x]�^^l^�__a_�``W`�`�aOa�a�bIb�b�cCc�c�d@d�d�e=e�e�f=f�f�g=g�g�h?h�h�iCi�i�jHj�j�kOk�k�lWl�mm`m�nnkn�ooxo�p+p�p�q:q�q�rKr�ss]s�ttpt�u(u�u�v>v�v�wVw�xxnx�y*y�y�zFz�{{c{�|!|�|�}A}�~~b~�#��G��� Learn how to develop a formal marketing plan based on your needs, aspirations, and goals. � �wtpt p cprt � 7chad � ,desc sRGB IEC61966-2-1 black scaled XYZ $� � ��curv 10 0 obj � $bkpt <> endobj ���� JFIF �� >Exif MM * �i �� 1. endobj � rXYZ <> endobj %���� , UNICODE *�� * ���ICC_PROFILE � mntrRGB XYZ � $ acsp �� �- )�=ޯ�U�xB��ʃ9 desc D ybXYZ � bTRC � dmdd � �gXYZ <> <> � rTRC � tech = 11 0 obj �u���L���$�����h�՛B��������d�Ҟ@��������i�ءG���&����v��V�ǥ8��������n��R�ĩ7�������u��\�ЭD���-������ �u��`�ֲK�³8���%�������y��h��Y�ѹJ�º;���.���!������ <>>> � endobj 3 0 obj <> H��SKLA���vf7ۺb�t�I��I�mj,-�F���B�UA�b� %PDF-1.3 %���� �"9Qi������*C\u����� & @ Z t � � � � �.Id���� %A^z���� &Ca~����1Om����&Ed����#Cc����'Ij����4Vx���&Il����Ae����@e���� Ek���*Qw���;c���*R{���Gp���@j���>i��� A l � � �! Do not use substandard formal marketing plan samples or … Sample Marketing Plan Gemma Ganni MAR 216-470 October 5th, 2013 Table of Contents <> 141 0 obj << /Linearized 1 /O 143 /H [ 1987 830 ] /L 298750 /E 74738 /N 11 /T 295811 >> endobj xref 141 78 0000000016 00000 n 0000001911 00000 n 0000002817 00000 n 0000003035 00000 n 0000003533 00000 n 0000004279 00000 n 0000004602 00000 n 0000004643 00000 n 0000004695 00000 n 0000004747 00000 n 0000005301 00000 n 0000005836 00000 n 0000006237 00000 n 0000006434 00000 n 0000006486 00000 n 0000006787 00000 n 0000008111 00000 n 0000008504 00000 n 0000008556 00000 n 0000008608 00000 n 0000008660 00000 n 0000008712 00000 n 0000008734 00000 n 0000009375 00000 n 0000009719 00000 n 0000010153 00000 n 0000010951 00000 n 0000011500 00000 n 0000011522 00000 n 0000012321 00000 n 0000012343 00000 n 0000013050 00000 n 0000013337 00000 n 0000013864 00000 n 0000014173 00000 n 0000014971 00000 n 0000014993 00000 n 0000015754 00000 n 0000015776 00000 n 0000016576 00000 n 0000017140 00000 n 0000017535 00000 n 0000018093 00000 n 0000018429 00000 n 0000018451 00000 n 0000019299 00000 n 0000019321 00000 n 0000020163 00000 n 0000021497 00000 n 0000022432 00000 n 0000022454 00000 n 0000023139 00000 n 0000026312 00000 n 0000031916 00000 n 0000032024 00000 n 0000033238 00000 n 0000036259 00000 n 0000038731 00000 n 0000041673 00000 n 0000042158 00000 n 0000042725 00000 n 0000043194 00000 n 0000043675 00000 n 0000044153 00000 n 0000046831 00000 n 0000047132 00000 n 0000050225 00000 n 0000050304 00000 n 0000050775 00000 n 0000053508 00000 n 0000053985 00000 n 0000067305 00000 n 0000068648 00000 n 0000070102 00000 n 0000071679 00000 n 0000073225 00000 n 0000001987 00000 n 0000002795 00000 n trailer << /Size 219 /Info 139 0 R /Root 142 0 R /Prev 295800 /ID[<663783942af8880c346c0513854c1fa8><839c53654ee400bb39e36dc8c4df540e>] >> startxref 0 %%EOF 142 0 obj << /Type /Catalog /Pages 137 0 R /Metadata 140 0 R >> endobj 217 0 obj << /S 713 /Filter /FlateDecode /Length 218 0 R >> stream <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> (�ل� �{)j��D g9p���ěΖ�FH�_������� 0 � �r3���,�By�Dq|���.

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