‘ (P. 53). It’s no secret. A heuristic is a mental shortcut that allows an individual to make a decision, pass judgment, or solve a problem quickly and with minimal mental effort. Before asking for a donation, for example, you present a humorous picture, thus lightening up the mood and increasing the target audience's agreeability. Examples of Heuristic Methods Used for Challenging and Non-Routine Problems. First heuristic that needs to be discussed is Representativeness heuristic, which is when individuals go through mental shortcuts through deciding and classifying certain things into categories looking at the basis of similarities and what is relevant to the group they are classified with. These include various basic methods that aren’t rooted in any theory per se but rather rely on past experiences and common sense. If they're in a good mood, they will see the notion of donating as a positive action, along with their consideration of the mission of the associated charity. So do you. For example, imagine that a person holds a belief that left-handed people are more creative than right-handed people. One other type of heuristic that wasn't mentioned in the lesson is called an affect heuristic. The problem arises from stereotyping in these situations. I know it. Whenever this person encounters a person that is both left-handed and creative, they place greater importance on this "evidence" that supports what they already believe. Give an example of a time when you used a heuristic in your life. A 280lbs guy that is 6-foot-tall is more likely to be a wrestler than an accountant. The Representativeness Heuristic. For example, 4th states: The boy … He’s a product of a filthy neighbourhood and a broken home … Slums are breeding grounds for criminals. For example, representative heuristic relies on our imagination to align with preconceived stereotypes of people and objects. Read on to understand the representativeness heuristic. 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